‘Damn.’ is my favourite hip-hop album of 2017 and arguably the best. This is Kendrick in his prime, his most succinct, and possibly his most commercial. Kendrick has always been a strong storyteller and working with a plethora on heavyweight producers, he unleashes new energetic heights with the likes of singles such as ‘DNA’, ‘LOYALTY’, and ‘HUMBLE’, the latter being one of my favourite songs of the year. The way he weaves the complex, the lyrics, the beats, and his point of view, is timely yet old school. In some ways, the album feels both at times likes underground 90’s/00’s hip-hop yet completely 2017.