Delicious to meet you *

Hi, I’m James — Product Principal Visual Designer at MYOB, based in Melbourne, Australia. Ever since joining the company just over 5 years ago, my mission has been to scale our design language throughout our complex browser-based product range.

James Sann profile

Professionally, I believe in cross-functional, collaborative teams, who share goals and accountability across disciplines. I am passionate about designing at scale, seeing how design can impact large (and small) business practices (ie DesignOps), and improve the customer experience.

I spend most of my days crafting & supporting our newer visual languages for browser and mobile experiences, mentoring the design team at large from a visual perspective and tooling, as well as other visual designers around systems thinking, helping guide a strong culture of critique within our team, as well as gaining as much data as I can to help inform decision making.

Being a designer in the product space for me is so much more than any single specialty. Right now, however, I'm focusing my attention on leading the product visual language and being part of design leadership but that might not always be the case. The industry is constantly evolving and I plan to evolve with it. My background is multi-disciplinary as I've practiced in front-end, product and visual design, art direction, research, and various UX related activities throughout my career.

I'm happiest in that intersection between design and development and helping bridge those gaps, whilst realising and overseeing high-quality, crafted experiences. I also love building design culture, mentoring others, and working with companies who appreciate a well-crafted product. I do what’s fun, accessible & needs to get done.

I don’t believe in brilliant arseholes, I feel motivated when working with open, collaborative, inclusive people who display good amounts of empathy for others, and most of the time, there is usually an “it depends” to solving problems.

Personal Life

Wandering through the family creek

Wandering through the family creek

I have an incredibly talented wife, an insanely great 3 y/o son, and humbled and amazed everyday by what they bring into my life. I am truly blessed.

Lately, when I’m not working, I’m spending time with family and friends, making home movies with the little one & absorbing a tonne of visual culture. Every day I'm learning how to effectively build digital products and teams at scale and getting outdoors as much as humanly possible 🌞


  • The site was designed in Figma (yas!) and hand-coded from scratch within 2 days. Hugo and Netlify power it.
  • Type is the wonderfully modern, versatile, screen-friendly sans-serif Inter by Rasmus Andersson, applying dynamic metrics.
  • It's design concept #46 of this 2020-21 site and the 5th time I've re-built it in 2020-21. I've gone large, small and now — minimal.

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